DESPERADOS
BEWEG DICH BEWEG WAS
THE CHALLENGE
INSIGHT - FEMALE ACTS ARE STILL UNDERREPRESENTED ON FESTIVAL MAINSTAGES.
THE IDEA
DESPERADOS GIVES AWAY THEIR MAINSTAGE - THE FRONT LABLES. TOGETHER WITH LOREDANA, NURA, LIZ & LAYLA WE CREATED A LIMITED BOTTLE EDITION ON WHICH EACH ONE OF THEM EXPRESSED HER VISION OF FEMALE EMPOWERMENT AND EQUALITY.
THIS SUMMER LEAD CAMPAIGN UNFOLDED IN A LIMITED BOTTLE EDITION LAUNCHED ALL ACROSS GERMAN RETAIL, A HERO DOCUMENTARY, PR FLIGHT AND A BANGING LAUNCH EVENT AND PANEL TALK HOSTED WITH BIPOLAR BERLIN
THE IDEA
DESPERADOS GIVES AWAY THEIR MAINSTAGE - THE FRONT LABLES. TOGETHER WITH LOREDANA, NURA, LIZ & LAYLA WE CREATED A LIMITED BOTTLE EDITION ON WHICH EACH ONE OF THEM EXPRESSED HER VISION OF FEMALE EMPOWERMENT AND EQUALITY.
THIS SUMMER LEAD CAMPAIGN UNFOLDED IN A LIMITED BOTTLE EDITION LAUNCHED ALL ACROSS GERMAN RETAIL, A HERO DOCUMENTARY, PR FLIGHT AND A BANGING LAUNCH EVENT AND PANEL TALK HOSTED WITH BIPOLAR BERLIN
THE WORK
THIS SUMMERS LEAD CAMPAIGN LAUNCHED ALL ACROSS GERMAN RETAIL AND WAS SUPPORTED BY A HERO DOCUMENTARY, A PR FLIGHT AND A BANGING LAUNCH EVENT AT PRINCE CHARLES IN BERLIN KREUZBERG HOSTED BY BIPOLAR BERLIN A LIVE PERFORMANCE BY LIZ AND A PANEL TALK WITH OUR HERO TALENTS AND SEHRIBAN CIRIK (FEMME CRAFT).
THE IMPACT
+850 Guests
427,749 Story Reachs
+90 Influencer
