HYPE FESTIVAL
CULTURE. MUSIC. ART.
CI // STRATEGY // COMMUNICATIONS // INFLUENCER RELATIONS // PRODUCTION // END TO END
THE CHALLENGE
IN 2016 THE FOUNDERS HAD THE VISION TO COME UP WITH A FESTIVAL WHICH WAS MISSING ON GERMANYS FESTIVAL LANDSCAPE.
A FESTIVAL THAT REFLECTS THE WHOLE CULTURE WITH ALL DIFFERENT ASPECTS BESIDES MUSIC.
THE IDEA
MUSIC, CULTURE, ARTS IS THE CLAIM OF THE NEW FESTIVAL WHICH CONTAINS A FASHION EXPO, PANEL TALKS & BRAND POP UPS.
THE LINEUP IS CULTURALLY DIVERSE AND CONNECTS ARTISTS ALLOVER EUROPE, US & AFRICA WHICH GENRES SUCH AS HIPHOP / TRAP, AFRO, POP & GRIME.
THE WORK
DUE TO EVER CHANGING TRENDS WE DEVELOPED A DYNAMIC THEME BASED CI AND A STRONG INFLUENCER AND SOCIAL BASED COMMUNICATION STRATEGY.
WITH CHANGING AUDIENCE HABITS WE ARE CONSTANTLY ADAPTING TO SOCIAL TRENDS ACROSS ALL PLATFORMS - INSTAGRAM, YOUTUBE, TIKTOK.
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