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DESPERADOS

RAVE TO SAVE

THE CHALLENGE

DESPERADOS CHALLENGED US TO EXPLORE AND CELEBRATE THE CAREERS OF ARTISTS WITHIN THE MUSIC INDUSTRY. 

OUR TASK WAS TO CREATE SHORT DOCUMENTARIES THAT OFFER A CLOSER LOOK AT THE JOURNEYS OF ARTISTS LIKE LIZ AND NURA.

THE IDEA

WORKING HAND IN HAND WITH DESPERADOS, WE CONCEPTUALIZED AND PRODUCED A SERIES OF SHORT DOCUMENTARIES TITLED "RAVE TO SAVE." THESE DOCUMENTARIES DELVED INTO THE CAREERS OF VARIOUS ARTISTS, PROVIDING AN INTIMATE VIEW OF THEIR CREATIVE PATHS.

THE WORK

THE "RAVE TO SAVE" DOCUMENTARIES BECAME A TESTAMENT TO THE RICH TAPESTRY OF TALENT IN THE MUSIC INDUSTRY, FOSTERING A DEEPER CONNECTION BETWEEN DESPERADOS AND ITS AUDIENCE. THE CAMPAIGN SUCCESSFULLY SHOWCASED THE BRAND'S COMMITMENT TO SUPPORTING AND PROMOTING ARTISTS.

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